This Week In Small Business: YOLO! - NYTimes.com

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A weekly roundup of small-business developments.

What?s affecting me, my clients and other small-business owners this week.

The Deal: A Not-So-Grand Bargain

A ?fiscal cliff? deal is reached and after all the drama this chart sums up the impact. One provision could head off a doubling of milk prices. Here?s what?s in it for small businesses. Jared Bernstein says the fiscal debate has killed the economic debate. Kevin Drum says we don?t have a spending problem, we have an aging problem. One blogger believes that the biggest beneficiaries of the resolution are puppies. Bruce Bartlett explains when the deficit will be fixed. John Boehner is re-elected House speaker. Hugh Hefner marries. These are the four business gangs that rule the country. Next up: the debt ceiling.

Happy New Year: Small-Business Predictions

This infographic shows what?s in store for small businesses in 2013. The editors at Springwise.com offer 10 business opportunities for the coming year. Here are 12 buzzwords you can expect to hear. Here are 20 quotations you can use to prosper. Here are 21 predictions from social media experts. Both Constant Contact and Marla Tabaka spot marketing trends they think will affect small businesses, including ?the rise of MomPopolies.? Here are six e-mail marketing and four hyperlocal trends to watch. Oh, and here are eight major tech predictions and four predictions for your finances. A Pennsylvania psychic counselor predicts an avalanche that ?will destroy many lives.? Amanda MacArthur suggests 12 worthwhile small-business resolutions. Here are the top five reasons your employees will quit. This video recaps 2012 in four minutes.

The Economy: Auto Sales Are Strong

Many economic bloggers ended 2012 feeling pessimistic. The Restaurant Performance Index contracted, and SurePayroll?s November small-business scorecard is down. Construction spending also fell, and small-business borrowing slowed. But manufacturing (pdf) picked up in December, and don?t forget that the drilling boom for shale oil is remaking America?s energy picture and has brought net oil imports to a 20-year low. Borrowing rates are as cheap as they have ever been in America, and domestic auto sales were very strong last month. The unemployment rate stays steady, online labor demand (pdf) increased, the private sector added 215,000 jobs, and the Philadelphia Fed?s leading indexes (pdf)? projected growth. A physics teacher imparts real life lessons.

Start-Up: A Well-Known Blogger Tries the Start-Up Life

These are 13 promising East Coast start-ups to watch in 2013. A start-up wants to be the Spotify for e-books. Bruno Aziza shares some advice from his start-up adventure: ?Unless you are working on something truly different, or have a compelling story to tell, nobody will pay attention. ? Unless you can truly add value, nobody cares.? This 15-year-old thinks he can reinvent how we consume news. A well-known blogger plans his own start-up. Jay Patani says interns are the unsung heroes of start-ups. Or maybe baby boomers are more essential?

Marketing: Content on the Cheap

Can you guess the most annoying and hated words and phrases of the year? (Yes, ?whatever? made one list, and so did ?YOLO? and ?fiscal cliff.?) An influential marketing blog picks the most influential marketing books. Andy Sernovitz offers a few suggestions for rescuing unsubscribers. Michael Stelzner explains why stories attract customers. Mathew Donald has five brochure-designing tips, including: ?Do not slack off during the proofreading process.? Marcus Sheridan has eight renegade methods to use content marketing to dominate your industry, including, ?Reward your competitors?: ?Stop pretending your competitors don?t exist. Your customers already know they exist, so find a way to deal with it, to your advantage.? Ryan Derousseau explains how to introduce a content strategy on the cheap.

Your People: Stupid Things Bosses Say

Cullen Roche examines what makes people successful. Jeff Schmitt says there are seven types of employees you should weed out, including the viruses: ?You can?t expect them to be slavishly sunny and loyal to you. But you can expect them to be helpful, respectful and protective toward each other.? Jeff Haden says there are eight stupid things bosses say to employees, including: ?Sure, I?ll be happy to talk to your brother about a job.? You won?t believe how many people applied to work at Comcast last year.

Management: The War on Fraud

A 16-year-old maker of motorcycles proves that passion trumps experience. In this economist?s guide to year-end charitable giving, Dean Karlan advises not to divide donations among many charities: ?If there is one that is doing the most good for the cause you care the most about, then every dollar you give to the one doing the second best work is a dollar not given to the one doing the best work!? Here?s how to beat ?the overwhelm? of entrepreneurship. Adrian Swinscoe says the relationships you have with existing customers are your keys to success. Volvo owners have the best credit scores. Daniel Hood files a dispatch from the war on fraud. Here are five ways to stay healthy at work.

Social Media: Twitter Tools

Here?s how to start your social media year off with a bang. Jeff Bullas lists six social media trends you should not ignore, including: ?Facebook will continue to strengthen its grip as the dominating and the de facto social network of choice.? A webinar explains how to leverage social media effectively and efficiently. Did you know there are still a few cool things you can do with your blog post after you hit publish? These are the top 20 Web sites every blogger should know and the six top Twitter tools for business. And if your business is not a big user of social media, don?t worry: you?re in good company.

Around the Country: Honk if You Love Someone

Avis buys Zipcar. Polaroid is creating branded retail stores. Texas was the best place for small-business job growth in 2012. Jeff Jordan wonders if American malls are dying (Russian malls certainly are not). One man goes on a quest to make a city smile: ?Honk if you love someone.? Entrepreneur magazine?s Growth Conference is this week in Dallas. Constant Contact and the City of Chicago Treasurer?s Office announce a small-business online marketing contest. Meet the ?poshest? entrepreneurs in Silicon Valley (even though they will probably be wiped out by climate change in the next 40 years). This week, 150,000 people are expected to converge on Las Vegas for the Consumer Electronics Show.

Around the World: What?s Up in Iceland?

Indian manufacturing hits a six-month high. Chinese manufacturing expands. Unemployment falls in Spain. And do you ever wonder what?s really going on in Iceland? This may be the best review of ?Les Mis?rables? ever.

Technology: Michael Arrington Is Bored

Here are 10 objects that prove that 3-D printing will change the world, and Dylan Love lists the best 3-D printers. Michael Arrington is bored: ?Yeah, yeah, mobile. I get it. ? But really a lot of the mobile stuff out there is just radioactive decay from the iPhone launching in 2007. 2007! Old news! Ancient platforms!? Even so, enormous changes are on the horizon for the smartphone. These are the 15 best gadgets of 2012, and here are 13 technologies you won?t see in 2013. Steve Kovach says Windows phone users have one big problem. A bunch of well-known (and not so well-known) companies want us to go paperless in 2013. A mobile messaging app processed 18 billion messages on the last day of 2012.

Tweet of the Week

@AaronCBaker: I?m hoping they release some sweet beepers at?CES?this year

The Week?s Bests

Eric Barker says there are 10 things you should do every day to improve your life, including laugh: ?People who use humor to cope with stress have better immune systems, reduced risk of heart attack and stroke, experience less pain during dental work and live longer. Laughter should be like a daily vitamin.?

Scott Grannis says the fiscal cliff resolution goes a long way toward explaining why this has been the weakest recovery in history: ?The burden of our debt binge is already upon us because we have borrowed trillions of dollars to support consumption, rather than new investment. What matters in the future is how productively we spend the proceeds of future bond sales, not how we pay off the bonds we?ve already sold. We can make progress on the margin if we can reduce federal spending relative to the size of the economy, since that in turn will reduce the amount of the economy?s resources we waste. Allowing the private sector to increasingly decide how to spend the fruits of its labors will likely improve the overall productivity and strength of the economy, because the private sector is most likely smarter about how it spends its own money. We?ve got to get the government out of the way if we are to move forward.?

This Week?s Question: Will the fiscal cliff deal help or hurt your business?

Gene Marks owns the Marks Group, a Bala Cynwyd, Pa., consulting firm that helps clients with customer relationship management. You can follow him on Twitter.

Source: http://boss.blogs.nytimes.com/2013/01/07/this-week-in-small-business-yolo/

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