Monday, June 11th, 2012 at 11:23 am ?
Your Article Marketing Strategy & WWW.Traffic Equation
The World of online marketing may appear strange and ginormous. Where do you start your article marketing strategy?
Writing articles with the purpose of gaining traffic, leads, and sales is not too different from how you would construct an article for a blog.
This overview will give you the inside equation on how to construct an article marketing strategy for more traffic and more leads, which means more business.
What?s Your Offer?
The options are truly numerous here. Start with simply, what are you offering? Determine the end result for visitors to your blog. This may be a product or service you are offering.? Maybe you are involved in a home-based business, network marketing training, or a direct sales business.
You may also brand YOU? and take advantage of affiliate opportunities or decide to?profit with your blog. These are a few of the most common online business setups but the list goes on.
Keywords Rule the Article Marketing Strategy
Save time and use a targeted approach. Start by using keywords your target audience is already searching for. Decide to make this step a foundation prior to writing each article.
The use of key phrases and phrases is essential for each and every article you write. To land Google bots on your pages, select key phrases your readers are already searching for.
If traffic from Google is your goal, searchers should be able to readily find your site. Here is an opportunity to research and understand how competitors use those same keywords.
Think Like Detective Columbo in Your Strategy
If? you do not particularly enjoy writing or question your effectiveness in delivering a message in words, you have an option. You can be like Columbo in your strategy.
Columbo was a 1960s TV detective. His most memorable quality is that he never gave up. He asked every question known to man until he solved the mystery or irritated the suspect to no-end!
This method will also help you sort through your research, highlight the main points, and finalize your decision based on what you know.
Start by:
- Searching top ranking articles in your niche that appeal to you. Ask what it is you like about the articles. Think of ways to re-create that same effect, without copying.
- Observe how the reader is engaged and encouraged in the articles.
- Can you accomplish what you want? If there is confusion, consider?outsourcing article marketing and retain the benefits of an article marketing strategy while saving time.
I Caught Your Eye! ? Headings with Oomphf!
Help your readers find what they are looking for. Many people do not read all the words in a blog post or article. They usually skim the article looking for specific phrases and keywords. These keywords indicate to the reader that you may help to solve their problem.
Help your reader. Your main title and headings through-out the article should include your researched keywords. Remember to keep the headings relevant and eye-catching. This will allow the reader to move to the part of the article that interests them most.
Constructing the Body & Other To Dos
As you construct and complete more articles, it will get easier for you. So lets get to it!
Once you have created your 1st page, or article, and decided the proper title, construct the body. Your main keyword should appear in the description, heading, and the initial sentence of your article. The keyword should also show up a number of times through out the body and in the final sentence.
The key here is to be reader friendly without overdoing the keyword, which is referred to as on-page optimization. This is another point in the Google checklist that determines your page ranking.
Other aspects of optimization require you to underline your keyword, bold it, and properly tag images within your post.
Simply take the place of your reader, as they are looking for solutions to their inquiries or challenges. Your post should be valuable and hopefully fulfill the searcher?s original request. If you keep your readers in mind, the search engines will likely find your content as valuable.
What Gets Done in Your Article Marketing Strategy?
Ask the question, ?what gets done?? now and save efforts later. Developing a consistent schedule for blogging and creating content is extremely important for consistent traffic.
The best schedule is one that you can stick to and is realistic for your business goals.
Once your article is complete, distribution is the final stage. Effective article distribution results in back links to your page. Back links means traffic, which means business. This final step validates your consistent work.
The article must be ?spun? prior to submitting it to hundreds of article marketing directories for back links. The reason for rewriting or spinning the article is to ensure its uniqueness to each directory you submit it to.
Google will index one copy of an article and ignore the rest. To ensure many copies are indexed and found, spin at 30-40% for maximum effectiveness.
Repeat the above steps for each article or piece of content in your article marketing plan.
Overall, an article marketing strategy should start with keywords that are Searched + Suitable topic/niche + Catchy headline + Body optimization + Distribution = Traffic
Uncover more Article Marketing Tips that Get You Noticed Online.
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P.S.- This free webinar that reveals the easy to follow online equation to get 85% of your articles to rank on the 1st page of Google Guaranteed Article Marketing Strategy.
Tagged with: affiliate article marketing ? article marketing help ? article marketing strategies ? article marketing strategy ? seo article marketing ? unique article marketing
Filed under: Article Marketing
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