You can go back several years and discover those who have published a home business newsletter. In the old days of direct mail this became a popular method to sell advertising and promote business opportunities.
The reason for publishing a home-based business newsletter has not altered that much today. The primary difference is in how it?s published.
Publishing a home business newsletter is really as easy as setting up an email auto responder, getting subscribers, putting together content to send out on a regular basis, and monetizing it for profit.
Let me examine these 4 steps.
1. Auto responder. This is an automated method to send email. A couple of the most used auto responders include Get Response and Aweber.
The price is likely to run around $20 a month. It does not take any technical knowledge to learn how to use these.
You can set your newsletter to go out at a pre-specified date. The benefit to doing this is you can use your auto responder to automatically go out which will help you remain consistent in executing it. In addition you won?t ever skip a planned date.
You can customize your newsletter to appear exactly how you would like it to look. For marketing purposes this might include adding the header from your website to the newsletter itself. You might also wish to add a picture of yourself.
2. Getting subscribers. This is just like every other type of Internet marketing. You need to post a link where individuals can sign up in as many ways as you can on the net.
You see this done all of the time with squeeze pages or as they?re sometimes called, splash pages. Successful splash pages are simple yet alluring.
People should desire to subscribe to your newsletter according to what you tell them on the landing page. Usually this consists of a tempting giveaway such as a free e book, or content they may not find somewhere else online.
A good way to get subscribers for your newsletter would be to advertise in other people?s home business newsletters. This is usually a target audience of individuals who are already looking for information about home based businesses, which means you are getting to the right market.
3. Content. This should be a lot of fun for you personally because you get to use well-timed information that individuals have an interest in reading.
If you don?t like to write you can still publish a very useful home-based business newsletter. One strategy would be to check out online article directory sites and find articles that you could republish.
This is truly a win win situation. You get useful content for your newsletter, and the author of the article will get more coverage for their article than they would be getting when it is just in the article directory.
4. Making money. What is the best way to earn money from your newsletter?
Numerous home based business owners will promote their business opportunity to their subscribers. You may also sell products relevant to the niche your online business is in.
An excellent place to get these products is to become an affiliate marketer with some of the big affiliate networks. These would include ClickBank, Commission Junction, and Amazon.
Another thing you could do is sell advertising to other Internet marketers. You can do this by selling advertising space within the newsletter itself. You can also offer email solo ads that you distribute to your list for a small fee.
Established home business newsletters are generating their publishers a full-time income on the Internet today. A few of these have been around for more than 10 years and have a very faithful reader base.
People desire to advertise in these types of newsletters. Some day your home business newsletter might reach this status itself. Publish it on a regular basis and relish the satisfaction of assisting people and earning money while doing so!
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