Behind The Click: Amber Allen Nella House | Madame Noire | Black ...

Image via Nella House

Welcome to another installment of ?Behind The Click?, the longest-running profile series on African-American females contributing to the tech game.? Meet Amber Allen who is the founder and head of a communications agency called Nella House.? I recently had the pleasure of meeting her after one of my recent digital-speaking engagements in Washington, D.C. Her energy and achievements just screamed a ?Behind The Click? inclusion, so here she is.

Current Occupation:?Principal and independent consultant at Nella House

Favorite website:?www.yellowtrace.com

Favorite read: Entrepreneur magazine

Recent reads:?Champagne and Real Pain by Maggie Nolan
Some of My Best Friends Are Black by Tanner Colby
Stieg Larsson: The Real Story of the Man Who Played with Fire by Jan-Erik Petterson
The Secular Monastery by John Steinbruner

2012?s ultimate goal:?Investors, new business, hiring.

Quote that inspires you:??Be fearful of mediocrity.?

Twitter handle:?@ambitiousamber

LdC: I read in your bio that you attended Spelman College.? How did you come to select that school?

AA: I traveled a lot when I was a child, but I stake my claim to my hometown of Stafford, Virginia ? a small suburb outside of Washington, D.C.

I selected Spelman College for two reasons: I wanted the HBCU experience ? an experience that I thought would be unique and quite different from anything I had experienced before (and I really did fall in love with the school when I walked on campus); and I really wanted to be in Atlanta (I had relatives there, loved the entertainment scene, and I was aware that African Americans were really excelling in the city).

LdC: What lead you to pursue a Masters at Georgetown?

AA: Spelman gave me a first-rate education, and unforgettable cultural experience, and it is where I matured and met my ?life friends.? I can go on and on about my school because I really believe and know that Spelman equipped me with career, cultural, and intellectual tools that are unique to the Spelman experience.

I heard about the public relations and corporate communications program at Georgetown through one of my best friends. She and I were both in that rather interesting phase of trying to transition from liberal arts degree-holders to corporate career climbers. We both recognized the need to take our publicity and event planning experience as student leaders and formalize it in the classroom? with an attractive degree. The program was amazing, had amazing professors, and in its first year (in which I was a part) was nominated by PRWeek.

LdC: So I know from there you went on to land a gig as? press secretary for the American Security Project?? What was that like?

AA: Working as press secretary for ASP was a hard, but rewarding, job. I recommend press secretary-ish positions for anyone seriously considering a career in communications. I was responsible for directing and implementing comms strategies and products for an entire organization with a lean team. ASP tackled issues of national security, from nuclear security to climate change, so it was a cerebral job that necessitated taking all that complex, wonky info and distilling it for public (and media) consumption.

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Source: http://madamenoire.com/217239/behind-the-click-amber-allen-and-her-firm-nella-house-are-taking-digital-communications-to-the-next-level/

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