28/09/11 5:00 AM
Email advertising is currently creating a buzz in the online world and is considered to be one of the top online business promotion techniques. This is where you send an advertisement in the form of a message to your clients and potential clients. These advertisements could simply contain information on various products or services of could be of a promotional nature such as those offering discounts or special offers to clients who make certain purchases. This should not be confused with spamming since you can only send these messages to those clients who opted in to your mailing list.
Email advertising is beneficial in many ways especially to those businesses that are still trying to curve out a niche for themselves in the online world. For one, they are an effective way of building customer loyalty. When you send out these emails, you can personalize them in one way or another such as by adding a greeting with the customer?s name. This helps to build the clients trust in you and also since email offers an instant feedback mechanism they can be able to get to you immediately on any clarifications that they may require regarding your advertisement. This therefore increases the chances of them actually visiting your site and taking some action there.
Email advertising is also a targeted marketing approach that can therefore substantially increase the amount of traffic you receive on your site. Since you will be sending your advertisements to people who are actually interested in what you have to offer, there is a very high possibility that they will be visiting your site to check out what you have to offer. This means you will get a larger amount of targeted traffic on your site, which is essential for higher conversion rates and better ROI.
Finally, email advertising is a very low cost yet quite effective marketing technique. Unlike other forms of marketing that involve a lot of investment in various tools and services, email advertising is very straightforward and requires only a small investment in an email marketing service. Once you have your campaign running, you will be able to see results within a very short time which is not the norm for most online marketing techniques such as search engine optimization that can take even months before they produce results. It is for this reason that it is an ideal method of online promotion for those businesses that are still growing or have just started out and need to win over some market share.
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